Privacy Policy

SeraphimRock is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or make a purchase.

By using our website, you consent to the practices described in this policy. If you do not agree with this policy, please do not use our website.

We collect personal information that you voluntarily provide to us, including your name, email address, shipping address, billing address, phone number, and payment information when you place an order or create an account.

We also collect non-personal information automatically, such as your IP address, browser type, device information, and browsing behaviour on our website. This helps us improve our services and user experience.

If you subscribe to our newsletter, we collect your email address and may track email open rates and click-through rates to understand engagement.

We use your personal information to process and fulfil your orders, communicate with you about your purchases, and provide customer support.

With your consent, we may send you marketing communications about new products, promotions, and events. You can opt out of marketing emails at any time by clicking the unsubscribe link.

We use analytics data to understand how visitors interact with our website, identify trends, and improve our products and services.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Our website uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyse website traffic.

You can manage cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our website.

We may use third-party analytics services such as Google Analytics to help us understand website usage. These services may set their own cookies.

We share your information only with trusted third parties who assist us in operating our website, processing payments, fulfilling orders, and delivering packages. These partners are contractually obligated to protect your data.

We may disclose your information if required by law, to enforce our terms and conditions, or to protect the rights, property, or safety of SeraphimRock, our customers, or others.

In the event of a business transfer, merger, or acquisition, your information may be transferred as part of the transaction, subject to the same privacy protections.

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

Payment information is processed through secure, encrypted connections with our payment partners. We do not store your full credit card details on our servers.

While we take reasonable steps to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements.

Order and transaction records are retained for a minimum of six years in accordance with UK tax and accounting regulations.

If you request deletion of your account, we will remove your personal information from our active systems, though some data may be retained in backups or archives for legal or operational purposes.

Under UK and EU data protection laws, you have the right to access, correct, update, or delete your personal information. You also have the right to object to or restrict certain processing activities.

To exercise these rights, please contact us at privacy@seraphimrock.com. We will respond to your request within 30 days.

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been violated.

If you are located outside the United Kingdom, please be aware that your information may be transferred to, stored, and processed in the UK or other countries where our service providers operate.

We ensure that any international transfers of personal data are conducted in compliance with applicable data protection laws and with appropriate safeguards in place.

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated effective date.

We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the revised policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at hello@seraphimrock.com or through our Contact Us page.

Last updated: April 2026.